The aesthetics industry is continually evolving, and the cosmetic insurance provider, Hamilton Fraser’s recent report highlights the top 10 aesthetic treatment trends for 2025. The real focus appears to be around embracing innovations that "prioritise health, natural results, and overall well-being". I have to say I personally found this a very positive read as many of the "trends" align seamlessly with the services and philosophy that I myself at Alchemy Rx clinic have been moving in the direction of over the last year or so, and will continue to travel in throughout 2025 and beyond.
1. Longevity and Biohacking in Aesthetics
As I've previously discussed in another blog, longevity focuses on a preventative rather than an illness driven approach to healthcare. This holistic approach combines biohacking tools and hormone profiling with nutrition and lifestyle medicine to promote overall health and wellness. This integrated approach, where aesthetics and wellness are intertwined a real interest of mine and I have recently completed further training in longevity medicine.
2. ‘Less is More’—The End of Overfilled Faces
There’s a noticeable shift towards subtle, natural enhancements, moving away from the overfilled looks of the past. Patients are opting for treatments that offer understated, yet impactful results. For those of you that know me you will know that this was never my look anyway and I've always been about subtle "tweakments", so this is music to my ears!
3. Combination Treatments and ‘Treatment Stacking’
This is where you combine different treatment modalities in a single session or over multiple sessions. By integrating various therapies, we can achieve synergistic, holistic, enhanced and faster results tailored to individual needs. Â Some examples I offer include chemical peels+microneedling+exosomes or wrinkle smoothing + polynucleotides+ LED therapy or RF microneedling + exosomes
4. Advancements in Personalisation
The demand for bespoke treatments is on the rise. From AI-powered skin analysis and personalised skincare to personalised hormone therapies with Bioidentical Hormone Replacement Therapy (BHRT), customisation is becoming an essential part of patient care. Â Why should it be a one size fits all when we are all so unique?
5. The Continued Rise of Regenerative Aesthetics
Regenerative treatments, such as polynucleotides, bio-stimulating injectables, and exosomes, are gaining popularity for their ability to stimulate the body’s natural healing processes, harnessing our own bodies to produce collagen, elastin and hyaluronic acid. The focus is regeneration at a cellular level, promoting natural, long-term rejuvenation.  We're all about that collagen banking here!
6. Weight Loss Medications
No one can deny the blow up of weight-loss injections, with the brand name name Ozempic becoming as well recognised in conversation as Botox.... But its really important that these medicines are prescribed and overseen by medical professionals. Recently there has been more stringent regulation brought in of online weight loss supplies but we really need greater public education about the dangers of counterfeit products and unsafe supply, which can lead to very serious complications when not managed appropriately. As a pharmacist prescriber I would only ever follow guidelines and use regulated pharmacy suppliers.
7. A Move Towards Medicalisation
I'm sorry to say but the UK aesthetics industry is a bit of a joke across the rest of the world as we are one of the only countries that allows ANYONE to practice aesthetics! It is hoped aesthetics industry will experience increased regulation and the legitimisation of aesthetic procedures as medical treatments in 2025, enhancing patient safety and industry professionalism. Something I have always advocated for.
8. Advances in Botulinum Toxin
Botulinum toxin is the most performed cosmetic procedure worldwide and innovations including new licensed indications, longer-lasting formulations and AI-guided injection techniques, could enhance precision and results for patients. Â
9. Hair Loss Treatments
Hair and scalp health are emerging focus areas, with regenerative treatments like polynucleotides, exosomes, and PRP therapies gaining traction, particularly for female hairloss including menopause and hormonal changes, and in patients experiencing weight-loss-related hair thinning. Â
10. Women’s Health and Menopause
There’s a growing focus on women’s health in aesthetics, including menopause management, hormone therapy, and intimate health procedures, reflecting the demand for holistic care at every life stage. Â
At Alchemy Rx clinic, I'm proud to be at the forefront of many of these trends, offering treatments that align with these advancements. My commitment to personalised, regenerative, and holistic care ensures that I can provide the most effective and up-to-date aesthetic solutions for my patients. As the aesthetics landscape continues to evolve, I remain dedicated to integrating these innovative approaches into my practice, ensuring that my patients receive the highest standard of care tailored to their individual needs.
For more detailed insights into these trends, you can read the full report by Hamilton Fraser here